“Caron has always possessed the art of distinction. Atmah carries this legacy forward, breathing new life into the tradition.”  Olivia de Rothschild

With an unwavering belief in boldness as Caron’s inheritance, Olivia revitalizes the House with Atmah. Her muse is found within the breathtaking landscapes of Kyrgyzstan, a part of the world that has installed itself in her soul. Here, the vast steppes, the crisp air invigorates, and the boundless spaces both within and without stir a profound sense of freedom. “I was enraptured. That elevation that lifts you, where you feel weightless, reaching for the clouds while remaining completely grounded. The gentle breeze flows through you, imbuing you with a singular energy. These are the sensations I sought to encapsulate in this fragrance.”  This journey birthed a yearning to express a rare purity, a noble humility, a beauty that is both simple and essential. Olivia aspired to embody these virtues through a vanilla that transcends stereotypes. Liberated from its sugary stereotype, it emerges with a distinctive and graceful essence, infused with quiet pride. At Caron, audacity is not mere provocation, but a pathway to distinction. Staying true to its pioneering spirit, Atmah embraces a bold vision of Haute Parfumerie: avant-garde artistry, generosity, and the craft of evoking emotion through scent.