Overview of “Plethora Aura Points”

01

Tiered Loyalty Structure

Customers earn Plethora Aura Points on eligible purchases, which can be redeemed as a payment method.

02

Personalized Loyalty Discounts

Loyalty discounts and coupons may be based on purchase history, buying frequency, and purchase volume.

03

Bonus Points

  • Welcome bonus of 12,500 Plethora Aura Points during enrolment.
  • 12,500 Plethora Aura Points upon each tier upgrade.

Loyalty Tiers

Silver

Entry Tier
Eligibility
Automatic enrollment for non-discounted customers.
Earning Rate
Plethora Aura Points Up to 15 points / AED 2
Silver → Gold CLP ≥ 67,500 Plethora Aura Points

Gold

Premium Tier
Earning Rate
Increased points earning rate for Gold members.
Points Earning
Plethora Aura Points Up to 20 points / AED 2
Gold → Platinum CLP ≥ 162,500 Plethora Aura Points

Platinum

Elite Tier
Earning Rate
Highest points earning rate.
Points Earning
Plethora Aura Points Up to 25 points / AED 2
Elite Tier Highest points earning rate.
First Purchase The first purchase of a new customer is calculated at the Silver tier, regardless of purchase amount.

Redemption Rules & Reward

01
Point Value 100 Plethora Aura Points = 1 AED
02
Minimum Redemption AED 100 / 10,000 Plethora Aura Points
03
Redemption Availability 24-hour gap between earning and redemption.
04
Points Expiry Plethora Aura Points expire 12 months from the accumulation date.

Plethora Aura Points to AED Conversion

1,000 Plethora Aura Points → AED 10
10,000 Plethora Aura Points → AED 100
32,500 Plethora Aura Points → AED 325
Welcome & Tier Upgrade Bonus: 12,500 Plethora Aura Points welcome bonus during enrolment, plus 12,500 Plethora Aura Points upon each tier upgrade.

Reward Summary

Potential reward value based on your membership tier.

Potential Reward Value
Tier Up to Plethora Aura Points Up to AED Value Up to Reward Value
Silver Up to 7,500 Plethora Aura Points Up to AED 75 Up to 7.5%
Gold Up to 10,000 Plethora Aura Points Up to AED 100 Up to 10%
Platinum Up to 12,500 Plethora Aura Points Up to AED 125 Up to 12.5%
To Simplify
100 Plethora Aura Points = 1 AED · Divide your available Plethora Aura Points by 100.
32,500 Plethora Aura Points ÷ 100 = AED 325

Personalized Loyalty Discounts

Offers may vary according to customer purchasing patterns.

Purchase History

  • Type of products bought
  • Seasonal or repeat preferences
  • Average spend per visit

Purchase Frequency

  • Regular buyers — weekly/monthly
  • Occasional buyers
  • Dormant/inactive customers — reactivation coupons

Purchase Volume

  • High-volume buyers → bigger % discount or exclusive coupons
  • Medium-volume buyers → mid-level perks
  • Low-volume buyers → entry-level coupons to motivate spending

Special Occasions

  • Complimentary coupons on birthdays
  • Anniversary rewards
  • Milestone-based complimentary coupons

E-Receipt & Apple Wallet Card

Access receipts and loyalty information digitally.

Digital Receipt

The E-Receipt feature provides customers with a dynamic receipt link via WhatsApp.

Customers can also add their Apple Wallet Card to view their Plethora Aura Points, tier status, and other information.

Plethora Aura Points View available Plethora Aura Points
Tier Status View current membership tier
Apple Wallet Card Keep your loyalty card accessible
WhatsApp Notifications
Loyalty updates will be notified to customers via WhatsApp.
Enrollment Tier Upgrades Bonus Point Issuance Points Expiry

Terms & Conditions

Terms applicable to the Plethora Aura Points Loyalty Program.

01
Eligibility: Plethora Aura Points are available to eligible customers enrolled in the loyalty programme. Silver membership is automatically assigned to eligible non-discounted customers.
02
Earning Points: Points are earned according to the applicable customer tier and the applicable earning rate for eligible purchases. A new customer's first purchase is calculated at the Silver tier, regardless of purchase amount.
03
Tier Upgrades: Customers advance to Gold upon reaching 67,500 CLP points and Platinum upon reaching 162,500 CLP points, subject to programme rules.
04
Bonus Points: A 12,500-point welcome bonus is awarded upon enrolment. An additional 12,500 points are awarded upon each eligible tier upgrade.
05
Point Value & Redemption: 100 points = AED 1. A minimum of 10,000 points (AED 100) is required for redemption. Points become available for redemption after a 24-hour processing period following the qualifying purchase.
06
Points Expiry: Points expire 12 months from their accumulation date and cannot be reinstated or redeemed after expiry.
07
Personalized Offers: Loyalty discounts and coupons may vary by customer based on purchase history, purchase frequency, purchase volume, special occasions, and other programme criteria.
08
E-Receipt & Notifications: Loyalty-related updates, including enrolment, tier upgrades, bonus points and points expiry, may be communicated through WhatsApp. Customers may also access loyalty information through the E-Receipt and Apple Wallet Card.
09
Programme Changes: Plethora reserves the right to amend, suspend, or discontinue the loyalty programme, its benefits, earning rates, redemption rules, or terms, subject to applicable laws.
10
General: Points have no cash value and cannot be exchanged for cash except where expressly permitted. Points, rewards and membership benefits are personal to the enrolled customer and may not be transferred unless otherwise permitted.
Important: Plethora reserves the right to review individual transactions and loyalty accounts for compliance with these Terms & Conditions.