Avanguardia is ahead of its time. Full of conviction and unbothered by common consensus, it is a trailblazing perfume that forges its own path. A strong, clearly-defined idea that has taken its final form — one that is unexpected and visionary. Avanguardia operates on a higher level than most, unbound by the constraints of convention. Born from an innovative spirit shared by Xerjoff and Lamborghini, it is a perfume that dares to go beyond.

The Xerjoff x Automobili Lamborghini perfumes narrate a story of anticipation, adrenaline and fulfilment, transmitting the intense, cinematic experience of driving a Lamborghini in three phases. Avanguardia delivers the rush of adrenaline as you push down on the accelerator and hear the engine roar into life. It is the feeling of maximum power and total control.