With its exclusive shopping arcades, uber luxe hotels and plethora of prestigious addresses, Mayfair attracts the affluent and high achieving. It will come as no surprise, then, that this Boadicea the Victorious perfume of the same name reflects that exclusivity and elegance, bestowing upon the wearer a defined sense of stature and of being in control of one’s destiny. Uncomplicated and direct, Mayfair quickly establishes its authority, bringing beeswax to the fore around a focus of birch and leather, while cedarwood and civet ride in the slipstream.Inspired by the cosmopolitan sophistication of London?s Mayfair, this eau de parfum is steeped in the sense of luxe. Exuding confidence with its earthy tones, Mayfair has traditional gravitas seamlessly blended with the bright elegance of its rose heart.

THE PERFUMER

“My Passion for fragrance has led me on an incredible journey full of inspiring experiences and amazing encounters that allowed me, every day, to understand a bit more about myself and the everchanging World.”