MATIERE PREMIERE is a French phrase for “raw material”. Our fragrances are built around one central natural ingredient, used in its highest dosage.
Between Paris and Grasse, Aurélien Guichard, Founder and Perfumer of MATIERE PREMIERE, reveals the unique textures and beautiful facets of each central ingredient through contemporary, direct, and understandable fragrances.
At the heart of MATIERE PREMIERE’s philosophy lies a commitment to excellence and quality. The finest ingredients are sourced globally, prioritizing ethical and organic production methods to create fragrances that are both luxurious and responsibly crafted.

Plethora Perfume Lounges provides a variety of best Niche Perfume brands in the UAE, other GULF regions, and worldwide. We make easy access to Luxury fragrances and niche parfum from around the globe. We create lasting connections between our customers and their favorite brands through our Premium Lounges and Exclusive Online Selling Station.
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