Jeroboam
The base of this fragrance is composed of a cocktail of musks invented by independent perfumer Vanina Muracciole. This “ball of musks,” concentrated into a perfume extract signifies a new beginning for François Hénin marking the origin of a completely new olfactory universe. “What started as a creative exploration—a playful collaboration between Vanina and me—led to the genesis of an entirely new brand.” As the pieces of the puzzle quickly fell into place, the process resembled a word game, evolving into captivating advertising slogans that encapsulated the brand’s essence.
