The base of this fragrance is composed of a cocktail of musks, invented by independent perfumer Vanina Muracciole. This “ball of musks,” concentrated into a perfume extract, signifies a new beginning for François Hénin, marking the origin of a completely new olfactory universe.
“What started as a creative exploration—a playful collaboration between Vanina and me—led to the genesis of an entirely new brand.” As the pieces of the puzzle quickly fell into place, the process resembled a word game, evolving into captivating advertising slogans that encapsulated the brand’s essence.
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